Perishable Commodities? Management Consultancies and Product Replacement
نویسندگان
چکیده
This paper explores the process of product replacement within management consultancies. Drawing on product marketing literature we argue that main knowledge suppliers do not simply regard their knowledge commodities as inherently perishable during an alleged downturn phase on the knowledge market. Rather, our study reveals that management consultants may follow a variety of alternative strategies to extend the life of their knowledge products. This provides support for the notion that there is more continuity within the supply system than management fashion theorists would suggest and identifies some key elements that play a role in shaping this process. Our discussion aims to provide some clues for further studying the evolution of management knowledge within the system of knowledge supply.
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